Instant house help companies’ bookings top three million in April

Short summary

On-demand home services platforms hit 3 million bookings in April as they raise prices and compete for workers. Profitability questions loom despite growth. Companies are expanding into cooking and car washing to boost engagement and retention.

• •3M bookings in April for 10-minute home services platforms
• •Worker scarcity driving price hikes; long-term profitability questioned
• •Category expansion into cooking and car washing to deepen user engagement

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