Why Marketers Skip Your Features Page — and What That Means for Dev Tool Messaging

Short summary

A marketer argues that most developer tools fail not on product quality but on communication — if a stranger can't understand what a product does in 10 seconds, the messaging has already lost them. The best products sound obvious, not intelligent, which requires deep collaboration across product, engineering, support, and marketing. A feature isn't finished when merged; it's finished when a stranger understands why it exists.

• •Most developer tools have a communication problem, not a product problem
• •If you can't explain a product in 10 seconds, you've lost the audience
• •Features are finished when strangers understand them, not when code is merged

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