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The Verge
The Verge
6/23/2026
Meta launches cheaper smart glasses

Meta launches cheaper smart glasses

Original: Meta launches cheaper smart glasses without Ray-Ban

Short summary

Meta has launched affordable smart glasses under its own brand, moving away from its three-year Ray-Ban partnership. The new line features multiple styles and colors, including a collaboration with celebrity Kylie Jenner. This signals Meta's shift toward independent consumer hardware branding.

  • Meta launches proprietary smart glasses line with multiple design options
  • Moves away from Ray-Ban exclusive partnership to establish own brand identity
  • Includes celebrity collaboration (Kylie Jenner) in product portfolio

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