The Verge
6/23/2026

Meta launches cheaper smart glasses
Original: Meta launches cheaper smart glasses without Ray-Ban
Short summary
Meta has launched affordable smart glasses under its own brand, moving away from its three-year Ray-Ban partnership. The new line features multiple styles and colors, including a collaboration with celebrity Kylie Jenner. This signals Meta's shift toward independent consumer hardware branding.
- •Meta launches proprietary smart glasses line with multiple design options
- •Moves away from Ray-Ban exclusive partnership to establish own brand identity
- •Includes celebrity collaboration (Kylie Jenner) in product portfolio
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