Forrester
Blog
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Mike Proulx is a technology analyst who covers the business impact of AI and other emerging technologies. He frequently analyzes topics like agentic AI in automation, enterprise AI costs, and AI's role in customer experience.
forrester.com
Five Eyes Cybersecurity Agencies’ Careful Agentic AI Adoption Guidance Operationalized By AEGIS
27d
How To Build A Premium Airline In The Sky Of Sameness
28d
Drowning in Rules: Navigating America’s AI Regulatory Patchwork
28d
Amazon Becomes Largest US Parcel Carrier, Expands Logistics Services to Businesses
31d
The Most Expensive Customer Complaint Is The One You Ignore
31d
Brussels Takes Seven Member States To Court Over CER, And The Consequences Land On You
31d
Extreme Connect 2026: Momentum Depends On Platform ONE And AI
31d
Oracle Fusion agents shift from
31d
AI Is Everywhere In GTM. Customer Value Isn’t.
32d
Your AI Reinvention Needs An Engine
32d
From Dread to Confidence: What A Live Experiment Revealed About Revenue Enablement’s Secret Powers
34d
CIOs Must Turn IT Finance Into A Value Engine
34d
AI Is Turning Unified Storage Into A Strategic Decision
35d
Anthropic Claude Rolls Out End User Identity Verification (IDV)
35d
Circular IT And Factual ESG Data Are Becoming Architecture Decisions
35d
Why Scaling Products Without Architecture Slows You Down
35d
SUSECON 2026: From Open Infrastructure To Operational Sovereignty
38d
Atlassian and ServiceNow: The Dominant AI-Enabled IT Management Platforms Lean Into Context Graphs
38d
GenAI Is Rebuilding Search, And Google is Still Winning (Q1 2026 Search Revenue Up 19% YoY)
39d
Spring-Clean Your Customer Data For Consumer Personalization Programs
40d
B2B Leaders Navigate Market Transformation at Forrester Summit North America
40d
Why Strategic Portfolio Management Is Entering A New Era
40d
In The AI Era, Banks Need Dynamic Platforms: Results From Our DBEP Wave
45d
Digital Natives Are Rewriting B2B Buying — And It’s Impacting Your Revenue Performance
45d