TechCrunch
6/16/2026
Survey: Most U.S. consumers skeptical of AI-heavy brand messaging
Original: Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
Short summary
WordPress VIP's survey found 60% of U.S. consumers view AI in brand messaging negatively. This reveals a gap between corporate AI adoption and consumer acceptance. Marketers should reconsider prominent AI positioning in communications.
- •Majority of U.S. consumers have negative perception of AI in brand messaging
- •Gap exists between enterprise AI adoption and consumer comfort
- •Brands should re-evaluate AI-heavy marketing positioning
Generated with AI, which can make mistakes.
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