Beauty's back-end gets investor attention; Naturis in talks to raise Rs 100 crore

Short summary

Indian beauty manufacturers like Naturis Cosmetics and NG Electro Products are attracting significant investor attention as new-age brands scale production. Investors are increasingly backing production infrastructure rather than just consumer brands, reflecting a maturing ecosystem. Manufacturers now offer critical formulation innovation and supply-chain support, positioned to capture value from the sector's projected growth.

• •Investors backing India's beauty manufacturing infrastructure, not just consumer brands
• •Companies like Naturis and NG Electro scaling by providing formulation and innovation support
• •Signals maturing B2B manufacturing ecosystem within the broader beauty sector

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