15+ Web3 Metrics That Drive Real Growth

Short summary

Web3 products should prioritize onchain metrics—activated wallets, transaction frequency, daily active wallets—over Web2 vanity metrics like pageviews. The framework covers acquisition, activation, engagement, retention, and revenue stages, with at-risk wallet identification enabling proactive re-engagement. Real-time analytics platforms unify onchain and offchain data to guide data-driven growth.

• •Onchain metrics signal product-market fit better than vanity metrics
• •Framework spans acquisition, activation, engagement, retention, and revenue stages
• •At-risk wallet identification enables proactive retention before churn occurs

Generated with AI, which can make mistakes.