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Stratechery (Ben Thompson)
Stratechery (Ben Thompson)
6/22/2026
Apple Price Increases, Apple Intelligence and the E.U.

Apple Price Increases, Apple Intelligence and the E.U.

Short summary

Apple is raising prices while withholding Siri AI from the EU due to regulatory constraints, revealing tensions between pricing strategy and market fragmentation driven by regional compliance requirements.

  • Apple implementing price increases across product lines
  • Apple Intelligence and Siri AI excluded from EU market due to regulatory barriers
  • Illustrates growing product feature divergence by region due to compliance requirements

Generated with AI, which can make mistakes.

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