How We Migrated a Client from WordPress to a Custom Next.js Storefront

Short summary

Paradane migrated a performance-constrained WordPress WooCommerce store to a custom Next.js headless architecture, achieving 6.5× faster page loads (5.2s → 0.8s) and 84% checkout completion vs. 62% prior. Technical decisions included an Express API gateway for caching, Stripe direct integration, and Typesense for search. Key lessons: prioritize checkout over product pages, architect the API gateway first, and plan the WordPress retirement upfront.

• •Migrated WordPress WooCommerce to custom Next.js headless storefront with API gateway
• •Reduced page load time 6.5× (5.2s to 0.8s) and improved checkout completion 62% → 84%
• •Revenue increased 18% in first month; includes detailed when-to-migrate framework and lessons learned

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