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Dev.to
6/16/2026
I built a shopping search engine in Rust that you talk to in plain words

I built a shopping search engine in Rust that you talk to in plain words

Short summary

A developer built Hubje, a plain-language shopping search engine in Rust using LLM-powered ranking. The entire site is server-rendered with no SPA, optimized obsessively for Core Web Vitals and SEO, self-hosting every asset and analytics. The article details concrete patterns for shipping organic-first, performance-obsessed products, with honest tradeoffs between speed, cost, and catalog breadth.

  • •Built a Rust-based shopping search engine with LLM-powered plain-language search
  • •Achieved Google CWV 'good' 100% by self-hosting all assets and obsessing over performance
  • •Documents concrete patterns for organic-first product development

Generated with AI, which can make mistakes.

#ai-tools#product-launch
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