How Google Zero is reshaping web traffic and publisher strategy

Short summary

The Vergecast discusses the collapse of Google's implicit deal with the web: index pages in exchange for traffic. As AI-generated answers reduce click-throughs, publishers are reconsidering whether to let Google crawl their sites at all. The episode also covers Reddit's interest in exiting an AI training deal and broader implications for the publishing ecosystem.

• •Google's traffic-for-indexing deal with the web is breaking down
• •Publishers considering blocking Google crawling entirely
• •Reddit exploring exit from AI training data deal

Generated with AI, which can make mistakes.