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The Verge
4/15/2026
Adobe embraces conversational AI editing, marking a 'fundamental shift' in creative work

Adobe embraces conversational AI editing, marking a 'fundamental shift' in creative work

TL;DR

Adobe launches Firefly AI Assistant enabling creators to edit Creative Cloud projects via natural language prompts instead of manual tools. The feature removes skill barriers while preserving creative control, representing what Adobe calls a fundamental shift in creative workflows.

  • Conversational AI prompts replace manual editing in Creative Cloud
  • Lowers entry barriers for creators of all skill levels
  • Launching soon on Firefly AI studio platform

Generated with AI, which can make mistakes.

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