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TechCrunch
TechCrunch
6/17/2026
NEA’s Tiffany Luck says enterprises are still figuring out their AI ROI

NEA’s Tiffany Luck says enterprises are still figuring out their AI ROI

Short summary

The enterprise AI market is cooling after aggressive "tokenmaxxing" spending failed to deliver proportional ROI. Real examples: Uber exhausted annual AI budget in months, organizations are cutting Claude licenses, and Meta killed its internal leaderboard. Market momentum is shifting toward disciplined, ROI-driven AI adoption strategies.

  • Excessive AI spending ("tokenmaxxing") is yielding disappointing ROI for enterprises
  • Concrete pullbacks: Uber spent annual budget in months; companies cutting Claude licenses; Meta shut leaderboard
  • Market shifting from experimental AI spending to ROI-focused strategies

Generated with AI, which can make mistakes.

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