Building a Performant E-Commerce Site for Niche Fashion: A Developer's Guide to the Robe Market

Short summary

Niche fashion e-commerce sites need razor-sharp performance and SEO to compete with limited search volume. Focus first on image optimization (WebP/AVIF with lazy loading for sub-2.5s LCP), then Schema.org product markup for 20-35% CTR gains, then long-tail keyword targeting. Choose your platform (Shopify for simplicity, headless Next.js for control) and prevent Core Web Vitals regressions via Lighthouse CI, especially on mobile where 65% of fashion traffic originates.

• •Image optimization with WebP/AVIF and lazy loading cuts LCP from 4s+ to under 2.5s
• •Schema.org product markup increases search CTR by 20-35%
• •Platform choice: Shopify for simplicity, Next.js for control and performance

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