What I learned building a directory of 329 AI tools

Short summary

A founder shares lessons from building ToolVerity, a directory of 329 AI tools. Key decisions include transparent paid placements that never alter editorial rankings, free tool-claiming for founders, first-party analytics focused on qualified visitor funnels, and programmatic SEO pages designed around specific search intent. The tech stack is Next.js, Supabase, Stripe, and Vercel.

• •Built ToolVerity with 329 AI tools, transparent paid placements, and free owner claims
• •Analytics track qualified visitor funnels from tool pages to checkout, not just impressions
• •Programmatic SEO pages require specific search intent and structured data to avoid thin content

Generated with AI, which can make mistakes.