What We're Seeing After 8,000 SEO Audits

Short summary

Analysis of 8,000 SEO audits reveals most sites cluster at 73/100, with five universal issues: missing schema.org, no sitemaps, absent meta descriptions, no canonicals, and thin content. Prioritize structured data for AI search visibility, fix social metadata for CTR, audit crawl hygiene, and decide which pages to index.

• •8,000-site sample shows 90% of audits score 70-79—the web is a tight middle, not bimodal
• •Five fixes dominate 88-94% of audits: schema, sitemaps, meta descriptions, canonicals, content depth
• •2026 roadmap: structured data first (AI search insurance), then social/OG metadata, then crawl hygiene

Generated with AI, which can make mistakes.