Full Fact is battling AI-generated elections content with AI tools of its own

Short summary

Full Fact is deploying AI-powered detection tools to identify and combat AI-generated election content, including synthetic campaign videos. The challenge is scale: misinformation spreads faster than manual fact-checking can keep up. This reflects a broader shift toward using AI defensively against synthetic media in high-stakes contexts.

• •Full Fact uses AI tools to detect synthetic election content like deepfake campaign videos
• •Example: fake politician videos with AI-generated scenes labeled as 'illustrative'
• •Represents a trend of fact-checkers adopting AI to counter misinformation at scale

Generated with AI, which can make mistakes.