The original title is "Marketing Pages Rot Silently. Mine Print an Expiry Date on Every Claim."

Short summary

A developer describes a claims registry system where every public marketing claim must hold a row in a CLAIMS.md file with verifiable evidence, a linked result file, and a last-verified date. Claims older than 90 days automatically display a verification-pending banner. The system bans unverifiable adjectives like 'battle-tested,' requires claims to be built from benchmark results before copy is written, and includes a withdrawn-claims section for assertions that failed audit.

• •Every marketing claim requires a registry row with exact text, benchmark suite, result file link, and last-verified date
• •Claims older than 90 days auto-display a verification-pending banner; adjectives like 'battle-tested' are banned entirely
• •A withdrawn-claims section tracks assertions that failed audit, such as precision figures not found in cited result files

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