L’Oréal buys control of Innovist as India beauty battle intensifies

Short summary

L'Oréal has acquired a majority stake in Innovist, an Indian beauty startup with science-led brands including Bare Anatomy, to accelerate growth in India's rapidly expanding personal care market. The move targets digitally-savvy younger consumers seeking research-backed products. Innovist's founders will continue leading the company, ensuring brand autonomy while leveraging L'Oréal's global distribution.

• •L'Oréal acquires majority stake in Indian beauty startup Innovist
• •Targets India's growing personal care market and digital-first younger consumers
• •Founders retain leadership to maintain brand identity and independence

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