Honasa Consumer to acquire majority stake in hair therapy brand Fluence Pharma at Rs 135-crore valuation

Short summary

Honasa Consumer acquired majority stake in Fluence Pharma (hair therapy brand) for Rs 135 crore, marking its second major acquisition in under a year. The deal signals continued consolidation in India's beauty and personal care market as larger players expand through M&A.

• •Honasa Consumer acquired Fluence Pharma for Rs 135 crore valuation
• •Second acquisition within 12 months (previous: Reginald Men, December 2025)
• •Reflects consolidation trend in Indian beauty/personal care sector

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