Michaels launches AI shopping assistant

Short summary

Michaels has launched Ask Mike, an AI shopping assistant that lets customers move beyond keyword filtering to receive personalized product recommendations. The tool is positioned as a conversational way for shoppers to find craft and hobby supplies. This reflects a broader retail trend of deploying AI agents for enhanced discovery and customer experience.

• •Michaels launches Ask Mike AI shopping assistant
• •Tool aims to replace keyword filtering with personalized recommendations
• •Part of broader retail trend toward AI-powered conversational commerce

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