The original title is: "How to run B2B GTM when your buyer asks ChatGPT first"

Short summary

Alon Waks, CMO at SpotDraft, discusses how AI tools like ChatGPT are reshaping B2B buying behavior and what go-to-market strategies work for Indian founders entering the US market. The conversation covers practical approaches to engaging buyers who consult AI before sales conversations. It offers strategic perspective on adapting GTM motions to an AI-first buying landscape.

• •AI is changing B2B buying as buyers consult ChatGPT before engaging sales
• •Indian founders entering the US need adapted GTM strategies
• •Practical insights from a CMO on navigating AI-influenced purchasing

Generated with AI, which can make mistakes.