Cognition buys Poke as AI personality becomes competitive advantage

Short summary

Cognition, the AI coding startup behind Devin, has acquired Poke, a conversational AI assistant you text like a friend, in a deal valued in the low nine figures. The acquisition brings Poke's casual interaction model to Devin, reflecting an industry shift where AI personality and user experience are becoming as critical as the underlying models. The deal underscores that conversational design is now a competitive moat in AI products.

• •Cognition acquired Poke for low nine figures to bring conversational UX to its coding agent Devin
• •Deal signals AI personality and interaction style are becoming key competitive differentiators alongside model capability
• •Poke's friend-like texting model will be integrated into Devin's user experience

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