Marketing Artificial Intelligence Institute
6/23/2026
Survey: B2B Marketers Face AI Adoption Gap as Individuals Outpace Organizations
Original: Two Things Every B2B Marketer Should Be Doing With AI Now
Short summary
Survey of 2,100+ B2B professionals finds 41% of organizations have inconsistent or siloed AI adoption, while over half of individual workers advanced beyond experimentation. This gap between individual readiness and organizational capability creates a critical planning challenge for B2B marketers navigating AI implementation.
- •41% of orgs describe AI momentum as inconsistent or siloed
- •Individual professionals outpacing organizational AI adoption
- •B2B marketers must bridge readiness gaps between teams and organization
Generated with AI, which can make mistakes.
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