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Forrester
Forrester
6/17/2026
Building The Human Foundation For AI At CX Forum East

Building The Human Foundation For AI At CX Forum East

Short summary

Forrester's CX Forum East research shows AI success depends on three organizational foundations: trust, data quality, and prepared teams. Without these, AI amplifies existing problems at scale. With them, organizations unlock new customer experiences previously impossible to deliver.

  • •AI outcomes are determined by organizational readiness, not technology alone
  • •Critical foundations: trust, data quality, and prepared teams
  • •Strong foundations enable novel customer experiences; weak ones amplify problems

Generated with AI, which can make mistakes.

#industry-adoption#ai-tools#research-breakthrough
Read full article at Forrester

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